Music friends pool resources, launch label-like cooperative
Ah, music life: write songs, record songs, play shows and do miscellaneous hustling to fund a repeat of the process. That doesn't include countless hours spent booking shows, maintaining a website and social media presence and keeping instruments in working order, etc.
Part-timers are also working day jobs to pay for food and housing while juggling music-related tasks off the clock. And they're likely competing with their friends to be heard.
It's a labor of love and it's exhausting creatively, mentally and physically.
But it may not have to be that way.
Members of Frank Muffin and June IND along with solo artist Justice Fuller are relaunching NOISEtrends as a platform for Greater Lafayette, Indiana musicians to collaborate, pool resources and coordinate schedules to lighten their collective loads (and costs).
Established in 2013 by Hans and Brittany Rees, NOISEtrends was used to help promote and support their band Frank Muffin and their extended music family by sharing social content and coordinating local concerts.
A call from musician friends Chris June (June IND) and Justice Fuller in February 2021 led to a change in scope and the existing NOISEtrends collateral was offered up as a home base for the project.
From there, the team began meeting virtually every week; developing processes, drafting and standardizing messaging where it existed, rebuilding the NOISEtrends website and adding an online merch store, creating a content calendar and more.
This is NOISEtrends eight months in: ready for you to know about it with processes ready to be tested, refined.
From here, the team will release and promote new music, identify and share new opportunities and work toward growing its base and team.
Stay in the loop:
Subscribe for email updates at NOISEtrends.com/subscribe.
NOISEtrends is an artist-centric job-sharing, cost-sharing, cross-promoting cooperative of Greater Lafayette, Indiana-area musicians. Functioning as part support group, part music label, NOISEtrends seeks to provide a platform to compare notes, coordinate schedules and amplify the efforts of its members. The NOISEtrends artist roster includes Frank Muffin, June IND and Justice Fuller. For more information, visit www.NOISEtrends.com or email firstname.lastname@example.org.